2025.04.10

CANMAKE 40th Anniversary – The Journey of the Affordable Cosmetics that Have Supported Us

#CANMAKE

#affordable cosmetics

#cosmetics brand

#cheek

#under-eye bag makeup

#long-selling

#anniversary

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For many, the CANMAKE cosmetics may be part of their first makeup experience. This year, CANMAKE celebrates its 40th anniversary since the brand's launch, having been established in 1985 by IDA Laboratories.

As a brand where trendy cosmetics can be purchased at affordable prices, CANMAKE has always been there for us. What path has it walked since its inception?

To commemorate the 40th anniversary, we had the opportunity to hear valuable insights from Yuki Yamaguchi, the PR representative of the CANMAKE department.

PROFILE

Yuki Yamaguchi

PR Representative, CANMAKE Department, IDA Laboratories

The Pioneer of Affordable Cosmetics Established in 1985

CANMAKE, beloved by both makeup beginners and professional makeup artists, started in 1985.

The motivation behind the brand's establishment was influenced by overseas self-cosmetics.

"When the president visited abroad, he was impressed by how self-cosmetics could be easily purchased at supermarkets and similar stores at reasonable prices.

"At that time, cosmetics in Japan tended to be expensive, and we wanted more people to enjoy makeup easily; thus, CANMAKE was born.