The number of people struggling with skin issues such as dryness, irritation, age spots, wrinkles, and sagging continues to rise[1]. Even as cosmetic technology advances and new research and ingredients emerge, skin troubles haven't decreased. This paradox led one researcher to dig deeper, ultimately concluding that "modern people are washing their faces too much."
In this feature, we interview Gen Uemura, the representative of
MIULE and developer of the rinse-free cleansing product
CeraClenz, created to address the habit of over-washing. We explore why he warns against excessive washing and what makes his revolutionary "rinse-free oil cleansing" approach so appealing.
PROFILE
Gen Uemura
President & CEO, Cogane studio
Cosmetic Product Researcher & Developer
Are Modern People Addicted to Over-Washing? 60 Times More Face Washing than the Edo Period is Damaging Our Skin
With a background in biology and physiology, Gen Uemura, MIULE's representative, has spent many years engaged in cosmetics science research and product development. At one point, he questioned the true value of continuing to develop new cosmetics.