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2025.06.23

Is Washing Your Face in the Morning or Double Cleansing Really Necessary? Researchers Warn that "Washing Habits" May Lead to Skin Trouble & Signs of Aging

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The number of people struggling with skin issues such as dryness, irritation, age spots, wrinkles, and sagging continues to rise[1]. Even as cosmetic technology advances and new research and ingredients emerge, skin troubles haven't decreased. This paradox led one researcher to dig deeper, ultimately concluding that "modern people are washing their faces too much."
In this feature, we interview Gen Uemura, the representative of MIULE and developer of the rinse-free cleansing product CeraClenz, created to address the habit of over-washing. We explore why he warns against excessive washing and what makes his revolutionary "rinse-free oil cleansing" approach so appealing.
PROFILE
Gen Uemura

President & CEO, Cogane studio

Cosmetic Product Researcher & Developer

Are Modern People Addicted to Over-Washing? 60 Times More Face Washing than the Edo Period is Damaging Our Skin

With a background in biology and physiology, Gen Uemura, MIULE's representative, has spent many years engaged in cosmetics science research and product development. At one point, he questioned the true value of continuing to develop new cosmetics.
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