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2024.12.07

Interview with Won Jungyo Who Works with TWICE & BLACKPINK's Rosé About "The Most Important Thing in Makeup"

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The Korean cosmetics brand "Wonjungyo" is led by Won Jungyo, who is active as the exclusive makeup artist for TWICE and BLACKPINK's ROSÉ, and is also recognized as a pioneer in tear bag makeup.
While the items are crafted with professional techniques and a keen sense of style, their attractive pricing makes them easily accessible. New products quickly sell out upon release, and the brand has won numerous cosmetic awards, making it one of the most noteworthy brands today.
This time, we asked Won Jungyo about her thoughts on the brand and the allure embedded in the items.
PROFILE
Won Jungyo

She began her career as a makeup artist in 2008, working as the exclusive makeup artist for top Korean idols and actresses, including Seohyun (Girls' Generation) and Suzy (formerly of miss A). Currently, she is exclusively in charge of makeup for four out of the nine members of TWICE and BLACKPINK's ROSÉ.
She is known as a popular makeup artist and a pioneer in the art of tear bag makeup.
She is also a co-representative of the hair salon Bit&Boot located in Cheongdam-dong, Seoul.

The Joy & Excitement of Makeup Proposed by Won Jungyo

As a makeup artist who has gained immense support in Korea and Japan, including K-POP artists like TWICE and BLACKPINK's ROSÉ, please share the story behind why you launched a makeup brand in Japan.
As a recognized cosmetics enthusiast, developing a brand based on that knowledge has been my long-held dream.
Through my experience as a makeup artist, the ideas of "if these two could come together" and "having such an item would be great" naturally emerged.
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