Introducing the New Collections by "DESCENTE ALLTERRAIN": "DESCENTE ALLTERRAIN I/O" and "DESCENTE ALLTERRAIN 81"
The Japanese brand "DESCENTE ALLTERRAIN" produces high-quality down jackets, including the renowned "Mizusawa Down." This season, the brand has launched two new collections: "DESCENTE ALLTERRAIN I/O" and "DESCENTE ALLTERRAIN 81".
In a conversation with Koki Ota and Nobuhiro Ichiba from Descente Japan Ltd., we were able to learn more about these two new collections, each with a distinct concept, while maintaining the same high quality that ALLTERRAIN is known for.
A Design where Everything has a Reason and a Function
Before delving into ALLTERRAIN, one cannot overlook the story of Mizusawa Down, which is the root of the brand. Ota shared his insights about the brand's beginnings."The inception of the ALLTERRAIN brand began with the creation of Mizusawa Down in 2008. Initially, it was created for Japanese athletes participating in the Vancouver Olympics. Given the rainy and snowy conditions of Vancouver, the apparel required both waterproofing and high functionality. Mizusawa Down was not conceived with the intention of selling it, but rather to provide athletes with the highest quality product.
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