2025.05.14

The Danish Rainwear Brand "RAINS" – Creating Spaces & Clothing that Embody Living with Rain at Their New Headquarters

#RAINS

#rainwear

#Denmark

#fashion show

#outdoor fashion

#A/W

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Founded in Denmark’s second-largest city, Aarhus, RAINS is an apparel brand built on the philosophy of "staying stylish, even on rainy days." Specializing in rainwear, the brand offers unisex outerwear and bags with waterproof, water-repellent, cold-resistant, and windproof functionality. Since its establishment in 2012, RAINS has expanded globally, especially across Europe and North America, and now operates approximately 30 flagship stores worldwide.

In 2023, the brand opened its first store in Japan at Laforet Harajuku. Then, at the end of March 2024, RAINS marked a new chapter by opening a brand-new headquarters building in its home city of Aarhus.

In this feature, we showcase the new headquarters—designed as a projection of the brand’s philosophy—along with a special report from the 2025-26 Autumn/Winter Collection held there.

RAINS Headquarters: Intertwining Architecture & Nature

About a 30-minute drive from downtown Aarhus, RAINS’ new headquarters sits atop hilly terrain and is designed to blur the boundaries between urban life and nature. At its heart lies an inner garden, where elements of indoor and outdoor space blend seamlessly. Expansive glass walls ensure the surrounding nature remains in view at all times from within the building.