2025.07.30

URBAN RESEARCH Shares the "Amazing" at Expo 2025 Osaka, Kansai! Fashion Possibilities Revealed Through Technology

#URBAN RESEARCH

#URBAN PAKU

#Expo

#Sustainable Fashion

#Recycling

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*The text-to-speech feature is generated by AI,
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At Expo 2025 Osaka, Kansai, where many companies are showcasing cutting-edge technology and initiatives, URBAN RESEARCH decided to take on a challenge that no one else dared, using its internal restructuring as an opportunity to reinvent itself as a new URBAN RESEARCH. It is the only apparel-related company with its own booth at the event.

The company, which upholds the corporate philosophy of "sharing the amazing," is introducing innovative initiatives at Expo 2025 Osaka, Kansai, that break the mold of conventional fashion.

So, what flavor of "amazing" are they sharing? We spoke to project managers Yoshiaki Miya and Shoko Shimotsuma about their technology-driven initiatives, the possibilities for fashion, and their impressions so far.

New Challenges that Are Only Possible at Expo 2025 Osaka, Kansai

The concept URBAN RESEARCH upholds at Expo 2025 Osaka, Kansai is "a sustainable, future-oriented store that shares 'amazing' that connects to the future." By blending things that only the Expo allows them to express and communicate, they aimed for an approach unique to the company.