Expansion from Sweden to Asia: Online Fitting Solution Virtusize

Services related to e-commerce and fitting are emerging, making it a category within fashion tech. Among them,Virtusize is a company that has been solving sizing issues for people from the West to Asia.

Virtusize, a fashion tech company founded in Sweden, offers solutions related to size. It tackles the biggest challenge when choosing clothes online: "Finding the right size." By collaborating with pattern makers and e-commerce sites worldwide, they develop solutions. In 2018, they moved their base to Tokyo to cater to the growing Asian market. We had a discussion with Seiko Taninaka, the Country Manager and Product Owner at Virtusize, about the mechanism to derive sizing from robust data and future prospects.

Recommendations Based on Accumulated Data

Virtusize is an online fitting solution with 2 million active monthly users. Users start by entering their height, weight, age, and gender on their profile page. They can also optionally register specific body parts they are concerned about or input their bra size. Using this data, Virtusize's AI calculates detailed body sizes, allowing users to find sizes that match their body shape. Developed by learning from thousands of model samples, the AI recommends products that match specific body types. The model samples are categorized by region (Asia or Europe) and gender, enabling recommendations tailored for Asian women or Western men.