The History and Charm of the 'Air Jordan 4' Worn by Michael Jordan in his Legendary 'The Shot'

The 'Air Jordan 4' was released in 1989. Many people may remember these shoes as the ones Michael Jordan was wearing during his legendary play 'The Shot'. The 'Air Jordan 4' established the steadily growing popularity of the series and still enjoys high popularity today. This time, Katsushige Kamamoto, the representative of the sneakerhead sanctuary 'Sneaker Shop SKIT', talks about the history of the 'Air Jordan 4', its anecdotes, and its charm.

'Air Jordan 4' was Not Very Popular in Japan

The Air Jordan series, which gained attention as Michael Jordan's signature shoes, increased sales with each release in the United States, and the 'Air Jordan 4' released in 1989 can be said to have contributed to raising the series' recognition. Kamamoto talks about this situation.

"In the United States, the appearance of the 'Air Jordan 5' caused such a huge popularity that it became a social phenomenon, but the 'Air Jordan 4' played a role in raising its recognition, just like the previous works. As evidence, they were the shoes that adorned the feet of Michael Jordan at his peak, as symbolized by 'The Shot'.
 
"However, its recognition was low in Japan, and I remember buying the first reprint model in an outlet when it was released in 1999. There was so much surplus stock that it made it to the outlet."
 
The 'Air Jordan 4' started to be re-evaluated in recent years. Kamamoto continues:
 
"I think the phenomenon of 'global departure from the Air Jordan 1' is related to the recent attention to the 'Air Jordan 4'. Various color variations and collabs of 'Air Jordan 1' were released, and it became a casual model that everyone has, so more and more people are looking for something different. In recent years, the spotlight has begun to shine on the 'Air Jordan 4', which continues to release good colors. You can see that trend.