2025.09.19

A Deep Dive Into the History and Allure of Casio's PRO TREK, Celebrating Its 30th Anniversary

#CASIO

#Casio

#PRO TREK

#watch

#outdoor

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*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

Since its 1995 debut, Casio's Casio "PRO TREK" has been on a journey of unique evolution as premier outdoor gear. Fueled by relentless technological innovation, it has consistently expanded its horizons into diverse fields.

To find out how this product, now celebrating its 30th anniversary, came to be, the evolution it has undergone, and what incredible features are packed into the latest model, we sat down with Kazuyasu Kojima. Kojima is the Chief Planner in the First Planning Office of the Product Planning Department at Casio Computer Co., Ltd.'s Timepiece Business Unit, and he has been involved in the product's design since the brand’s inception.

Joining the Project to Forge a New Brand After "G-SHOCK"

"PRO TREK" was launched in 1995, born from a mission to create a new watch brand with built-in sensors, specifically designed for outdoor adventures. Kojima, who was part of the "NEXT ONE" project—a venture to launch a new brand following the success of "G-SHOCK"—recalls what it was like back then.