2023.08.23

A Faithful Reproduction of the 1st Model of 'Reverse Weave®'! What is 'TRUE TO ARCHIVES' Unearthed from the Over 100-year History of 'Champion'?

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The brand "Champion" is known by everyone for its sweatshirt and t-shirts. Many people are aware that it is an "American-born athletic wear" brand, but this time we'll take a deep dive into the brand's history through a line called 'TRUE TO ARCHIVES'.

Champion Sweatshirt, the so-called 'King of Sweatshirts'

In Japan, it was already recognized as a major athletic wear in the 1980s, but its history goes back over 100 years. Let's start by confirming that.

Champion was born in Rochester, New York in 1919. The founder, Simon Feinbloom, established a company later known as 'Champion', the 'Knickerbocker Knitting Company', which mainly sold sweaters.

After Simon's death, his sons Abe and William Feinbloom inherited the business and transformed it into the 'Champion Knitting Mills Company'. Initially, they sold wool undergarments, the prototypes for t-shirts, socks, and sweatshirts, as winter wear for outdoor workers.

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