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2025.10.24
CULTURE

The Hurricane Top: CHUMS's One-of-a-Kind Sweatshirt, Unchanged Since the 1980s

#CHUMS
#Chums
#Hurricane Top
#Sweatshirt
#Outdoor
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The brand with the booby bird mascot, CHUMS. We're taking a deep dive into the brand by focusing on its most quintessential item: the "Hurricane Top" sweatshirt. We sat down with Daisuke Akatsuka from LANDWELL Co., Ltd., who walked us through everything from the brand's history to the finer details of the Hurricane Top.

The Origin of CHUMS: The "Original Standard End"

"CHUMS got its start in Utah, USA, back in 1983. The founder was a river guide on the Colorado River who was tired of his sunglasses falling into the water while rafting. His solution was to develop a sunglass strap. That first product was called the 'Original Standard End,' and it marked the very beginning of the brand. The item quickly became a hit, and CHUMS's popularity spread across the United States."
The Original Standard End as featured in a 1980s catalog.
The Original Standard End as featured in a 1980s catalog.
"This 'Original Standard End' has remained unchanged and is still proudly Made in the USA. While many different versions have been released over the years, the one made from sweatshirt material has been the classic model from the very beginning.
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