2023.08.09
Delving into the allure of 'INDIVIDUALIZED SHIRTS,' an American custom shirt maker established in 1961
Luxury American custom shirt maker 'INDIVIDUALIZED SHIRTS' is a brand that insists on being 'Made in USA.' Its commitment to quality and brand positioning attract many sophisticated fans who are fashion enthusiasts and have exceptional knowledge and taste.
This time, we had an opportunity to hear in detail from Hayano, the director of INDIVIDUALIZED SHIRTS JAPAN, a subsidiary of Maiden Company Co., Ltd., about their custom shirts.
Custom shirts are more popular in America than in Japan
"INDIVIDUALIZED SHIRTS started in 1961 in a small town of Perth Amboy, New Jersey, close to Manhattan, by John Laresca and George Zimmerman.“In America, custom tailoring or 'made-to-measure' services are more prevalent, with many tailor shops spread across the country. However, INDIVIDUALIZED SHIRTS is different from typical custom shirt providers. The two founders revolutionized the American custom-clothing business in the 1960s.
“Unlike the conventional custom shirt-making process, where a tailor takes measurements and then stitches the entire shirt, INDIVIDUALIZED SHIRTS developed a system that allowed their shirts to be made in a similar manner to mass-produced shirts. They treated each custom order like a mass production process where different artisans contributed their specific task for each shirt. For example, there were people specializing in sewing only sleeves, others only collars, and thus a single shirt was made as a result of this divided labor system.
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