Mountain Hardwear is a brand renowned for its high-quality, durable apparel and equipment that enable activities in extreme mountain regions exceeding 8,000 meters, like Mount Everest.
Tracing the history of its craftsmanship reveals that the brand was a pioneer of various items. This time, we'll unravel the roots of Mountain Hardwear with Makoto Honda from Columbia Sportswear Japan Co., Ltd., who will introduce us to some of their key pieces.
Mountain Hardwear Was Born on Halloween Day in 1993
"Mountain Hardwear was born on Halloween, 1993, in Berkeley, California. The 1990s was an era when mountaineering was becoming more mainstream. It was also around this time that climbing Mount Everest became open to the public; before that, it was an age where only explorers forged paths into uncharted territories.As routes became more established, experienced climbers from the general public began to aspire to Everest as a dream destination. It was against this historical backdrop that Mountain Hardwear was founded."