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2025.05.29
CULTURE

Overwhelming Rarity: The Reason Why the New Balance "1300JP" Is Reissued Only Once Every 5 Years

#New Balance
#ニューバランス
#1300JP
#sneakers
#Mita Sneakers
#Eiyuki Kunii
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The renowned Ralph Lauren once praised the New Balance "1300" saying it "felt like walking on clouds." Crafted with the brand’s finest craftsmanship and tradition, this iconic model has been revived as the "1300JP" every five years since 2010. And today, May 29th, marks the highly anticipated reissue of the "1300JP" This time, we spoke with Shigeyuki Kunii from mita sneakers, who has built a close relationship with New Balance, to learn about the allure of the "1300JP" and the reason behind its five-year release cycle.

Japanese Project "1300JP" Began in 2010

Nicknamed "the Rolls-Royce of sneakers" and with stories of huge praise from Ralph Lauren, the New Balance "1300" continues to earn timeless popularity through its unmatched comfort and sophisticated design.
As a Japan-exclusive project, the "1300JP" precisely recreates the original specs and has been released every five years since 2010, now considered a legendary SKU among sneaker fans. Today on May 29th, the fourth edition debuts to commemorate "GRAY DAY," honoring the brand’s legacy. When asked about the history of the "1300," Kunii replied as follows.
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