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2025.03.17
CULTURE

Legendary Popular Brand from the DC Brand Boom "PERSON'S" Revives Its Early Line "PERSON'S SHOP"

#PERSON'S
#DC brand
#Fashion
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Founded in 1976, the brand "PERSON'S" showcased a wide range of products characterized by vibrant colors and fun illustrations, based on the core concept of "brightness, vitality, and healthiness." Almost immediately after its launch, the DC brand boom began, and PERSON'S rapidly grew in popularity, becoming a central figure in the scene.
Now, in 2025, PERSON'S is set to resurrect its line "PERSON'S SHOP" starting from the spring-summer collection.
We spoke to two key figures behind this revival: Katsuya Suzuki, the director of PERSON'S SHOP, and Yoshiaki Daibo, who handles sales and other aspects of the brand.

Revived PERSON'S SHOP in the Reiwa Era

Initially, I asked Daibo about the circumstances behind the resurrection of PERSON'S and the meaning behind the brand name PERSON'S SHOP.
"The 'PERSON'S DESIGN・STUDIO' continues to operate the brand's licensing business. This time, I borrowed the trademark rights, and my company, 'RITZ,' where I work, is responsible for planning, production, and sales, with Suzuki's direction coming into play.
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