When it comes to rider's jackets, many people instantly think of '
Schott'. As a staple for bikers and a fashion item, Schott's rider's jackets are loved worldwide across generations and eras. 2023 marks an important milestone, the 110th anniversary of the long-established Schott brand. Let's trace back Schott's lengthy history and examine the timeless products that have been adored for over a century. This time, we heard from Yushi Yamasaki, the Chief Advertising Head at the Ueno-Shokai Division of TSI Holdings Co., Ltd.