2025.12.22

The Outdoor Vision of Japan's 'WOOLRICH OUTDOOR LABEL'

#WOOLRICH OUTDOOR LABEL

#Woolrich

#Outdoor

#Made in Japan

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WOOLRICH is a heritage brand founded in Pennsylvania, USA, in 1830. The brand gained nationwide acclaim for its expertly crafted hunting wear and evolved into a global icon with masterpieces like the "ARCTIC PARKA." Its popularity has endured, carrying its legacy into the modern era.

Now, a new label is re-examining WOOLRICH's extensive archives, updating its classic designs and functions with contemporary technology and style.

This is WOOLRICH OUTDOOR LABEL, designed and produced in Japan. We had the chance to speak with Chieko Muramatsu from WOOLRICH JAPAN MARKETING & PR to learn more.

"WOOLRICH OUTDOOR LABEL launched in the Fall/Winter 2018 season. Centered around three core themes—'FLY FISHING,' 'HIKING,' and 'CAMP'—we offer a collection that updates archival designs, honed over nearly 200 years of history, with modern technology.

What truly sets it apart is that each of these three categories incorporates distinct functionality, material characteristics, and design aesthetics, with all production taking place in Japan."