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A New Era of Hair Created by AI & AR, and Beauty for Each of Us

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The desire for beautiful hair has captured the hearts of many people across generations. Nowadays, advancements in social media and image processing technologies allow us to easily glimpse our ideal selves, increasing opportunities to admire such beauty.
Cutting-edge technologies like AI and AR are indeed transforming our living environments. The question remains: do these technologies bring forth a universal standard of beauty, or do they open new doors leading to a boundless quest?
We spoke with Yorinobu Isozaki, the representative of Perfect Corp, a company that has been making various impossibilities possible through digital technology. He shared insights on how AI and AR are impacting our hair beauty perceptions and the futures they may usher in.

The Advent of AR as a Turning Point

With the evolution of technology and intensifying global competition, AI is advancing at an astonishing speed. Consequently, the environment surrounding our hairstyles and hair colors, as discussed in various sections of this feature, has undergone significant changes.

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