2025.05.08

The Aloha Shirt Revolution Started with "Good Vibes" – Eanbe's Challenge from Zero to Creating Clothing

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

The representative of the Aloha shirt brand from Okinawa, "Eanbe," is Kiichi Shimoji. He has opened a YouTube channel "Aloha Ojisan's Eanbe Channel," where he shares the glamour of his brand daily.

Even if you haven't heard of this brand, some might remember it as the outfit worn by Ace of the comedy duo Battery during the M-1 Grand Prix. It’s that popular with its catchy designs.

Moreover, it’s surprising that Shimoji started this brand from zero experience in clothing production. What motivated him? We discussed his thoughts behind the launch of "Eanbe" and the meaning he imbues in his Aloha shirts.

PROFILE

Kiichi Shimoji

Born in 1994, from Urasoe City, Okinawa

A man in his thirties suffering from gout, excessively fond of Aloha shirts, established "Eanbe" in 2019. He passionately loves drinking, visiting sento and saunas, and gambling. He is currently striving to establish the world's best Aloha shirt brand, based in Tokyo and Okinawa.

You Can Express Your Personality with Aloha Shirts

Shimoji, who was focused on soccer during his student years, moved to Osaka and developed an interest in fashion while shopping in areas like America Village and Umeda, but he felt a dissonance towards trends.

"I didn’t want to wear the same clothes as others. At that time, I stumbled upon Aloha shirts and thought that, being from Okinawa, it would allow me to express my personality."