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2025.04.27
PHILOSOPHY

"PB0110" A German Bag Brand Collaborating with Aesop & LAMY Dedicated to Crafting Items that Inspire Affection

#PB0110
#bags
#Germany
#leather
#handbags
#backpacks
#Europe
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The German bag and accessory brand "PB0110" shines with leather that gains character over time and a timeless, minimalist aesthetic. Founder Philipp Bree believes in the importance of creating items that develop a personality with daily use, ultimately becoming cherished companions. This unwavering value, established 12 years ago, has become increasingly significant in today's society, where overconsumption and disposability are major concerns.
The brand promotes the belief of "Beloved Object." I asked Philipp about the story behind this philosophy and his dedication to creating products that inspire long-term affection.
PROFILE
Philipp Bree
Philipp Bree

Founder & Creative Director of PB0110

Born in Germany into the founding family of the bag brand "BREE." After over a decade with "BREE," he became independent. On October 1, 2012, he established the bag and accessory brand "PB0110" based in Hanover.

Creating Products that Become "Beloved Objects" through Continued Use

Philipp, you come from the founding family of the historic bag brand "BREE." What inspired you to start your own brand?
It was simply because I had a different vision. While I was co-leading "BREE" with my brother, we gradually realized our thoughts were diverging.
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