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2025.10.14
PHILOSOPHY

Not Yet in Japan: Daring, Beautiful, and with a Touch of Madness—An Invitation to Be Yourself From London's 'Selezza'

#Selezza
#London
#Luxury Brand
#Not Yet in Japan
#Dress
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Founded in 2017 by Elena Zaim, the London-based brand 'Selezza' adds a modern twist to formal wear with its poetic, timeless silhouettes and exquisite use of delicate tulle and lace.
The brand's mission is 'to infuse every moment with magic.' Viewing fashion not as a question of 'what you wear' but 'how you feel,' it celebrates every occasion, from special events to the simple desire to transform the everyday into something extraordinary.
Here, we delve into the story behind the brand's creation, founder Elena Zaim's philosophy, a behind-the-scenes look at the creative process, and her vision for the future, all guided by her own words.
PROFILE
Elena Zaim
Elena Zaim

Selezza Founder and Creative Director

A Journey of Self-Discovery Begins

The birth of the brand was a journey of self-discovery for its founder. 'Selezza,' the brand Elena built, is the very embodiment of her personal story.
Immersed in the world of dance from childhood, she grew up with the sensation of her mother's handmade costumes moving, feeling the dialogue between her body and the fabric. For her, the ballroom dance dress she designed at just 15 years old became the prologue to her destiny.
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