12.05FRI
2025.06.26
The Fusion of Past & Present Drawn by Berlin's "SF1OG": Antique Materials Reimagined with Fresh, Cool Style
At Berlin Fashion Week, where edgy, emerging brands gather, none feel more energetic than SF1OG. The brand is defined by its genderless style that blends antique materials with a modern sensibility. Their pieces exude a nostalgic yet undeniably youthful and cool vibe.
Although the brand initially focused mainly on one-of-a-kind items, in recent years they've begun to create products using deadstock fabrics, expanding sales channels into Asia and the US. In Japan, Ray BEAMS began carrying their pieces this Spring/Summer, and the collection is set to appear in a Shibuya select shop this Autumn/Winter as well.
We spoke with Rosa Marga Dahl, who heads up creative, and Jacob Langemeyer, who manages the brand, at their studio in northern Berlin.
PROFILE
Right: Rosa Marga Dahl / Left: Jacob Langemeyer
Rosa Marga Dahl
SF1OG Co-Founder & Creative Director
Born in Germany in 1998. Studied fashion design at Hochschule für Technik und Wirtschaft Berlin. Began "SF1OG" in 2019 as a personal project while still a student, officially launching the brand in 2021.
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Jacob Langemeyer
SF1OG Co-Founder & Commercial Director
Born in Germany in 1997. After studying industrial engineering at Technische Universität Berlin, he went on to study Fashion & Design Management at AMD (Academy Mode & Design) Berlin from 2020. Friends with Rosa since high school, he joined in 2021 when "SF1OG" was founded as a brand, handling marketing, finance, production management, and sales.
A Constant Yearning for Nostalgia
First, can you tell us what inspired you to found "SF1OG"?
RosaBack in 2019, when I was studying fashion design at a university in Berlin, I started feeling uncertain about my field of study. So, as a creative outlet and to experiment with my vision, I began making clothes in my apartment and posting them on Instagram.
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