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2025.08.15
PHILOSOPHY

[Not Yet Available in Japan] Connecting Through Empathy, Not Just Selling—How the Spanish Brand Zubi Nurtures Your Own Style

#Zubi
#Spain
#NotYetLaunchedInJapan
#Sustainable
#Architecture
#Travel
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Architecture, travel, music, and conversations between sisters—born in Madrid, Spain, Zubi has built a quietly resolute worldview, centered on the idea of "clothing that enriches your everyday life."
It's neither mass consumption nor flashy trends. These sincere items serve as reminders of your authentic self every time you pick them up. Behind this is the aesthetic sense of sisters who have honed their careers in different fields, and their dialog with a community that shares their sensibilities.
They don't just "sell." Instead, they create from resonance—a philosophy of craftsmanship at the heart of Zubi. We spoke with Zubi's co-founder, Elena Zubizarreta, to learn more.
PROFILE
Elena Zubizarreta

Zubi Co-Founder

The Origin of the Sisters: A Story that Started With a Small Bag

Based in Madrid, Zubi began as a collaboration between sisters Elena and Mercedes Zubizarreta. Elena studied business and gained experience in marketing and sales at foreign-affiliated companies. Meanwhile, her sister Mercedes majored in architecture and even ran her own interior studio for a time.
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