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2023.11.07
RESEARCH

Retailing Over 80,000 Yen! The Revolutionary Adidas 'ADIZERO ADIOS PRO EVO 1' Breaks Astonishing New World Records & Opens a New Era

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Adidas has developed its adiZero series for runners who are aiming to improve their time, even by a second. In recent years, top runners who wear the flagship model 'ADIZERO ADIOS PRO' have been increasingly successful, enhancing the brand's recognition.
From the adiZero series comes the innovative racing shoes 'ADIZERO ADIOS PRO EVO 1', the lightest in Adidas history. Utilizing the technology of the 'ADIZERO ADIOS PRO 3', they have successfully reduced the weight by approximately 40%. But how were they able to significantly reduce the weight of already streamlined racing shoes? Let's delve into the innovative technologies packed into the 'ADIZERO ADIOS PRO EVO 1'.
The functionality of these shoes was overwhelming, proven by an indisputable victory. In the Berlin Marathon held in September this year, Tigest Assefa of Ethiopia won with a time of 2 hours 11 minutes 53 seconds, setting a new world record for women's marathons. She beat the previous record by an impressive 2 minutes 11 seconds. And, yes, the shoes that supported her feat were the 'ADIZERO ADIOS PRO EVO 1'.
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