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2025.04.17
RESEARCH

Feeling the Lightness the Moment You Put It On! The Reasons Behind the Success of Afternoon Tea Living's "Zero Gravity Backpack"

#Afternoon Tea LIVING
#Backpack
#Business
#Travel
#A4 Size Storage
#Zero Gravity Backpack
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The appeal of a backpack lies in its ability to leave your hands free, but depending on the items you carry and the materials used, the weight can burden your body.
To mitigate that burden, various brands have launched items claiming to reduce strain. One such item is Afternoon Tea LIVING's "Zero Gravity Backpack."
The Zero Gravity Backpack has garnered significant attention for its ability to let you "feel the lightness the moment you put it on." Since its launch in January 2023, it boasts sales of approximately 40,000 units to date (as of April 6, 2025).
What kind of features are hidden within it? We spoke with Manami Miyamoto, a buyer in the product planning department of ICL inc.

The Secret of Its Lightness: The Patented AGS Function

The Zero Gravity Backpack is characterized by its "lightness," which is a signature aspect of Afternoon Tea LIVING. How is this achieved?
"The Zero Gravity Backpack is equipped with the 'AGS Function (Anti Gravity System).' This groundbreaking feature reduces the weight of the load by using built-in rubber that bounces up and down like a spring while walking.
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