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2023.07.26
RESEARCH

Introducing the "MACH X": A Plate-Equipped Model of HOKA's Popular "MACH" Series

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HOKA is acclaimed not only in the running scene but also in the fashion scene for its high design quality and the comfort of its thick midsole and unique rocker structure. The "MACH" series was developed for runners who want to run faster, providing cushioned comfort, resilience, and lightness.
Known for its light ride and speed-oriented design, the "MACH" series is particularly popular among intermediate to high-level runners. Now, a plate-equipped model is being added to the "MACH" series. But what is the intention behind this addition? And what kind of shoes have they turned out to be?

The "MACH X" was created to Improve the Quality of Athlete Training:

The "MACH X" was born in response to the desire of HOKA athletes to "improve the quality of their training." Let's start with a quote from the product announcement by Colin Ingram, HOKA's Vice President of Products, to get an overview.
"MACH X is a tempo running shoe designed specifically for high performance. It has excellent rebound to match the speed that competitive athletes strive for. It's a daily training model that achieves the ultimate ride feeling of HOKA, which is soft and sharp. MACH X is the perfect shoe for runners who want to run at maximum effort."
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