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2025.06.01
RESEARCH

Hollywood Ranch Market's Long-Selling Item "Stretch Fraise®": The Secret Behind the “Unconscious Classic” that Adapts Perfectly to the Skin

#Hollywood Ranch Market
#Seirin Corporation
#Stretch Fraise
#T-Shirt
#High-Functionality
#Innerwear
#Casual Wear
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First opened in Sendagaya in 1972, "Hollywood Ranch Market" moved to Daikanyama in 1979. Since then, it has cultivated its own unique culture in a Daikanyama street corner. The staple product "Stretch Fraise®" was created as a T-shirt fabric designed to closely adapt to both the skin and heart of its wearer, and celebrates its 30th anniversary this year.
With a perfect combination of comfort and durability, and continual evolution to this day, what’s the story behind its development, the technical ingenuity involved, and feedback from its users? We spoke with Seirin Corporation, which runs "Hollywood Ranch Market," to revisit its unique appeal.

Born as the “Origin” to Support Stylish Living

"Hollywood Ranch Market" first opened in 1972. It began in Sendagaya as a select shop focused on American casual styles, showcasing USED denim western shirts, chambray shirts, flannel shirts, and more.
The Daikanyama store at the time of its relocation
The Daikanyama store at the time of its relocation
After the move to Daikanyama in 1979, the store now centers on original brands like "Hollywood Ranch Market" and "Blue Blue," as well as selected items from around the world.
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