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2025.03.18
RESEARCH

10th Anniversary of the Series: What Is the Essence of the "AirSense Blazer" by UNIQLO?

#UNIQLO
#AirSense Blazer
#Kando Pants
#Functional Materials
#Stretch
#Formal
#Business
#Casual
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Even though the casualization of business style is advancing, there are still numerous occasions where adults wear jackets.
Therefore, it’s best to have something as light and flexible as possible. Given the current times, cost performance is also vital.
In such instances, UNIQLO's "AirSense Blazer" stands out as a top candidate.
2025 marks the 10th anniversary since the debut of the pants that inspired the series. The PR team of UNIQLO Co., Ltd. shares their thoughts behind the word "感動" (deep emotion).

The Origin: Pants Incorporating Opinions from Legendary Golfer

Let’s revisit the background of the birth of the AirSense Blazer.
"In 2014, UNIQLO released pants that incorporated the opinions of Australian professional golfer Adam Scott, who signed a global brand ambassador contract.
"This pants line is the starting point of the AirSense series. His request was for 'ultra-lightweight, ultra-stretch, and ultra-fast-drying pants.'
"However, since there was no material that could fully meet those requirements, we decided to collaborate with Toray, our strategic partner since 2006, to develop a new material."
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