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2025.08.06
RESEARCH

The Full Story Behind France's Running-Focused Brand: KIPRUN

#KIPRUN
#DECATHLON
#Running Shoes
#France
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KIPRUN is a running-specialized brand from the French all-around sports brand DECATHLON. The brand name originates from the phrase "KEEP ON RUNNING." Its products are developed in collaboration with athletes, utilizing innovative technology inspired by ergonomics.
By engaging with runners worldwide, KIPRUN continually researches and develops new products, only commercializing those that pass rigorous user testing standards. While not yet widely recognized in Japan, what kind of features are packed into these KIPRUN running shoes?

Product Development that Prioritizes Testing & Field Trials

Established in 1976 based on the conviction that sports should be accessible for everyone, DECATHLON is renowned for its fast and robust development capabilities.
Across France, they have nine development hubs, including the international design center "Mountain Store" at the foot of Mont Blanc, featuring a 15,000m² facility on land spanning over 50,000m². The development teams—pattern makers, engineers, designers, product managers, and others—have immediate access to various outdoor environments for product testing and user observation.
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