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2025.03.07

Both On & Off Styles! The Backpack Co-Created by "Mizuno" & "Yofuku no Aoyama" Offers Exceptional Usability

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When reevaluating belongings during the transition to a new life, bags are always among the top contenders. Is there a bag that offers great usability for the new days ahead? After some searching, I found a functional backpack that seamlessly integrates into both business and casual settings.
 
Collaboratively planned by Mizuno and AOYAMA TRADING Co.,Ltd., the SPLIT-STRAP Day Bag is available at 180 major stores of “Yofuku no Aoyama” and online. It incorporates Mizuno's unique patented technology to reduce shoulder strain, and can also store shoes at the bottom, making it practical for both on-duty and off-duty use.
 
For further insights, I visited Mizuno Corporation and spoke with Masamichi Tsuchiya from the Global Equipment Product Department, who was involved in developing the Split-Strap Day Bag.
Split-Strap Day Bag, 15,290 yen (tax included) Black Dimensions: 45cm H × 25cm W × 21cm D Capacity: Approximately 25 liters Available at “Yofuku no Aoyama” stores and online store
Split-Strap Day Bag, 15,290 yen (tax included) Black Dimensions: 45cm H × 25cm W × 21cm D Capacity: Approximately 25 liters Available at “Yofuku no Aoyama” stores and online store

Unique Double Padding Structure for Pressure Dispersion. Fit Is Enhanced, Allowing for Easy Shoulder & Arm Movement

The first backpack resulting from the collaborative project between "Mizuno" and "Yofuku no Aoyama" was released in 2020. By incorporating sports item functionality into a business backpack, they have successfully developed new models consecutively due to high demand. The sixth-generation "Split-Strap Day Bag" introduces many innovations.
 
"The design was originally intended to complement business suits, but we've evolved it to accommodate changing work styles, making it easy to coordinate with not just suits but also jackets and slacks. It has a slightly casual vibe, which makes it suitable for both business and casual occasions.
 
"We maintained the high comfort of the carrying experience found in the first model with our patented technology 'DynamotionFit,' further advanced in what we call the 'Split-Strap,' which has been adopted from the second-generation model into the newly released sixth-generation model," he explained.
 
Thus, the sixth-generation "Split-Strap Day Bag" emerges as a versatile backpack suitable for everything from business to casual use, while retaining its signature comfort from the first to fifth generation of business bags.
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