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2025.10.10
RESEARCH

The Potential of On's New Racing Shoe: The Cloudboom MAX

#On
#On
#Cloudboom Max
#running shoes
#sneakers
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Founded in Switzerland in 2010, the sports brand On operates under the mission, “Ignite the human spirit through movement.” They offer premium footwear, apparel, and accessories for running, outdoor activities, training, tennis, and everyday life.
Now, On is releasing the "Cloudboom Max," a race shoe designed for runners aiming to finish a full marathon in the 4 to 4.5-hour range. This new model is said to be perfectly engineered for dedicated runners who demand comfort on long-distance runs. So, what exactly does this shoe have to offer?
The newly developed racing model, the 'Cloudboom Max' — ¥28,600 (tax included)
The newly developed racing model, the 'Cloudboom Max' — ¥28,600 (tax included)

On's Running Shoes Continue to Gain Prominence

Fifteen years after its launch and a decade after the establishment of On Japan, On is still on a growth trajectory. At the World Athletics Championships held in Tokyo this past September, On athlete Ryuji Miura secured a top finish in the men's 3000m steeplechase, matching his success from the previous competition.
The gold medalist in that same men's 3000m steeplechase was fellow On athlete Geordie Beamish, who became the first On athlete ever to win a gold medal in a track event at the world championships.
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