Relief for Your Neck & Shoulders – What Is 'Style BX Innerwear'?

'Style BX Innerwear', launched by the posture support brand Style, claims to take care of hunched shoulders and reduce the stress on your neck and shoulders just by wearing it. Releasing as 'wearable style' in 2017, 'Style BX' has become a hit product with 3 consecutive annual sales number 1 in the posture support belt market.

Utilizing this technology, and by making it easier to incorporate into everyday life, comes the latest posture support item, 'Style BX Innerwear'. What's the mechanism for posture support? What kind of technology is being used?

Easy Daily Posture Care

According to Style's survey, an estimated approximately 23 million people suffer from a hunched back and about 8.3 million people suffer from rounded shoulders in Japan. Moreover, according to the 2022 Basic Living Standards Survey, per 1,000 people, 91.6 males and 111.9 females suffer from lower back pain, and 53.3 males and 105.4 females suffer from stiff shoulders. These figures show that many Japanese people suffer from poor posture and associated physical discomfort. Businesspeople can likely relate.
 
Is there an easy way to take care of our posture daily? That's the starting point of 'Style BX Innerwear' development project.
 
"The Style BX launched in 2017 is a gear that leads to a correct posture with a well-aligned core, thanks to its unique structure born from chiropractic methods and comfortable wearing sensation. Thankfully, this has become a popular series loved by many people, but we've heard some voices saying there's a bit of a hurdle using it while out and about or at work.

"So, we thought that if we could add posture care functionality to innerwear, people could wear it regardless of the occasion, and it would be more accessible. We believe even those who feel a hurdle with gear that requires daily additions or increases their tasks to be easier to use when it's innerwear because it simply replaces what they're already wearing," says Yuki Nobuta of MTG Co., Ltd.'s Wellness Brand Division.
 
'Style BX Innerwear' aims to naturally take an ideal S-shaped posture and reduce the burden on the neck and shoulders just by wearing it. The S-shaped posture is a state where the center of the ear, the center of the shoulder, and the hip joint are in a straight line and the back from the back to the waist draws an S-shaped curve when viewed from the side. With hunched back or rounded shoulders, the center of the shoulder and the hole of the ear do not come directly above the hip joint and collapse forward.
 
The human head weighs about 5 kg. Since it has about the weight of a bowling ball, the load on the neck and shoulders increases when the posture collapses. Naturally, postures like peeking into a smartphone screen or a computer monitor, where the head droops forward, can cause stiff neck and shoulder discomfort.

Correcting Posture with Two Unique Technologies

The 'Style BX Innerwear' uses two simple unique technologies, the Open Chest and Back Release, to achieve a stress-free correct posture.
 
"Ordinary clothes have sleeves facing forward, but the sleeves of Style BX Innerwear are pointed backward to guide your arms toward your back. This naturally opens the chest, preventing hunched back and rounded shoulders.