2025.11.21

Lightweight, Washable, and Warm! Uniqlo's "Pufftech" Introduces a New Standard for an Era Without Seasonal Wardrobe Swaps

#Uniqlo

#UNIQLO

#Pufftech

#Outerwear

#High-Performance Fabric

#Lightweight

#Toray

#Seasonless

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As heatwaves linger and winters turn milder, more and more people are ditching the traditional seasonal wardrobe swap. In this age of major climate shifts, Uniqlo is introducing a new idea: not a wardrobe change, but wardrobe preparedness.

Lightweight, washable, and warm—building on the success of the global sensation "Ultra Light Down," Uniqlo has evolved this philosophy into its next-generation padded outerwear: the "Pufftech" series. It's capturing attention as a game-changer set to redefine our clothing conventions in step with our ever-changing seasons.

PROFILE

Masahiro Endo

Fast Retailing Co., Ltd.

Group Executive Officer

After a test launch in 2023, "Pufftech" sales soared far beyond expectations. The line went into full production the following year, and this year, the collection has expanded from 15 to 24 styles.