2024.03.14
Intuitive Virtual Try-Ons with a Swipe: Veesual's Groundbreaking Technology from France
The French tech startup, Veesual, is revolutionizing the fashion e-commerce experience with its AI-powered image generation technology. Offering an intuitive virtual try-on experience through simple swipe gestures, it's innovating online shopping and providing shoppers with an unprecedented try-on experience. We interviewed the founder, Maxime Patte.
The Journey of Veesual
Veesual was founded in Paris in 2020 by co-founders Maxime Patte and Damien Meurisse. Reflecting on the inception, Maxime stated, "The idea that we could generate infinitely new images using GAN (Generative Adversarial Networks), without the need for Photoshop skills or the budget for expensive photoshoots, allowing for large-scale content creation and opening new worlds beyond the constraints of traditional fashion photography, was exhilarating."The innovation in GAN technology presented a solution to the costly and time-consuming content creation process that has long plagued the fashion industry, demonstrating the potential for brands of all sizes to access high-quality and diverse fashion content.
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