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2025.03.11
RESEARCH

Should Shoulder Bags Go in the Microwave? The Everyday-Use “Disaster-Prevention” Bag “WILLCOOK”

#WILLCOOK
#WILLTEX
#bags
#backpacks
#disaster prevention
#phase-free
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“I wish there was such a thing as ◯◯…” is a concept that every fashion enthusiast has probably thought about at least once. In terms of functionality, there’s an item that makes a striking impression, akin to a certain anime's “secret tools.” That is the “WILLCOOK,” the portable microwave bag from WILLTEX.
To achieve this, the fabric utilizes the dimension-defying heating fabric “HOTOPIA,” where each individual fiber generates heat, giving birth to a heated bag. Here, we will thoroughly unravel the “secrets” surrounding “WILLCOOK.”

A Surprising Bag Born from a Certain “Fantasy”

The representative director of WILLTEX, Ayaka Ueda, shared that about eight years ago, on a cold winter day, she was expanding one such “fantasy” in her mind while watching her son at a baseball field.
“The winter fields are really cold. Parents watching from the sidelines and the kids themselves shiver with cold before and after moving around. Seeing this scene, I thought, ‘If the fabric could generate heat, it could keep warmth, right?’”
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