About

The New in Old.

Tradition is innovation.

The history and tradition of Japanese craft, which combines outstanding quality with a unique charm, can be said to be a story of the 'innovation' of the artisans who have continued to hone their skills.

In this story, we can see the passion that has remained unchanged, as well as the numerous challenges overcome, and the artisans and many other people involved, the production areas and backgrounds that give rise to the craft.

Artisan aims to use first-hand, narrative-rich information to 're-evaluate' and 're-energize' Japanese crafts, bringing the stories, philosophies, techniques, and new possibilities that lie latent within these crafts to the future, to the world, and to all kinds of people.

Tradition is innovation.
With this in mind, we will discover the New that's hidden inside Japanese crafts.