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2025.09.09
BEAUTY

Not Yet in Japan: Southern French Maison CHABAUD Captures Innocence and Elegance with Its Iconic ‘Scent of Milk

#CHABAUD
#Perfume
#Fragrance
#Not yet in Japan
#France
#Maison
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Since its founding in 2002, the fragrance maison CHABAUD has been quietly sharing its scents from Montpellier in the South of France. This maison, born from founder Sophie Chabaud’s memories of the garden where she spent her childhood, embarked on a new chapter in 2013 when current director Mattia Bono came on board. The brand carves out a unique presence by approaching scent as an art form that weaves together "emotions" and "memories."
Among its collections, the "milk" series, which captures nostalgia and a pure heart through fragrance, is cherished worldwide as an icon symbolizing the brand. We spoke with Mattia himself to learn about the creative background of this series and his aesthetic philosophy, summed up in his belief that "fragrance is poetry."
PROFILE
Mattia Bono
Mattia Bono

CHABAUD Co-founder / Brand Director

Born in Italy. While traveling in the South of France, he discovered CHABAUD's fragrances and was instantly captivated by their world. He joined the brand’s development in 2013, guiding the maison to new heights with his unique philosophy that emphasizes art and poetry.

Unlocking the Doors of Memory: An Encounter with a Single Scent

In the gentle light of Montpellier, a single room fragrance stirred the soul of a young traveler.
In 2012, Mattia had a chance encounter with CHABAUD during his travels, first experiencing its scents as a customer. "I was blown away by the 'emotional precision' of the home fragrance, and its quiet elegance immediately captivated my heart," he recalls. It was a moving experience, like gently opening a door to his memories.
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