10.30THU
2025.10.10
So, Which Face Wash Should You Choose? Biore Experts Explain the Role of Foam and the Latest Innovations in Pore Care
"Foam cleansers are bad for your skin." "No, the more lather, the better." With so much conflicting information about face washing, it’s no wonder many of us are left wondering what to believe.
That's why we sat down with Kao's Biore brand, which offers a diverse lineup of cleansers including foams, gels, and pastes. We spoke with developers Wataru Matsuda and Yusuke Sumi, who have worked on numerous foam cleansers, to get their expert take on the role of foam and how to choose the perfect product for your skin concerns.
Is Foam Really Necessary for Cleansing? Developers Explain Its Two Key Roles
Biore offers a diverse lineup of cleansers, from "The Face Foaming Facial Wash" to "At-Home Esthetic Massage Gel Cleanser." With products that don't require lathering also gaining popularity, is foam truly necessary for cleansing?
Matsuda, a developer for Biore's face washes, is here to answer this fundamental question. As an expert who has worked on numerous foaming and lathering cleansers, he breaks down the role of foam in our skincare routine.
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