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2025.05.02

A Comparison of Shimamura's Summer's 2 Most Powerful Innerwear Items: "Saratto Cotton" & "Saratto Cool"

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The comprehensive clothing chain store "Fashion Center Shimamura" has achieved high quality at low prices and has garnered numerous fans.
Among its private brand "CLOSSI," the "FIBER DRY" series has gained immense trust from individuals troubled by sweat during the summer.
We asked representatives from Shimamura Co., Ltd.’s product department about the charm of this product and the secret behind its high quality at low prices.

Thoughts Behind the Private Brand “CLOSSI”

Anyone who has stepped foot into "Fashion Center Shimamura" at least once will likely be shocked by its low prices. However, it is of course free from the notion of "cheap and poor quality."
Many garments are sold that maintain high quality while offering satisfactory functionality. This seems to be related to the company's management philosophy.
"Our company is committed to the role of being a 'social infrastructure' that provides clothing, a necessity of life, consistently, while also striving to enhance the cultural life of the nation. Additionally, through our unique mechanism of low-cost operations, we have established the 'Shimamura Safe Price' for high sensitivity, high quality, and low price."
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