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A Comparison of Shimamura's Summer's 2 Most Powerful Innerwear Items: "Saratto Cotton" & "Saratto Cool"
The comprehensive clothing chain store "Fashion Center Shimamura" has achieved high quality at low prices and has garnered numerous fans.
Among its private brand "CLOSSI," the "FIBER DRY" series has gained immense trust from individuals troubled by sweat during the summer.
We asked representatives from Shimamura Co., Ltd.’s product department about the charm of this product and the secret behind its high quality at low prices.
Thoughts Behind the Private Brand “CLOSSI”
Anyone who has stepped foot into "Fashion Center Shimamura" at least once will likely be shocked by its low prices. However, it is of course free from the notion of "cheap and poor quality."Many garments are sold that maintain high quality while offering satisfactory functionality. This seems to be related to the company's management philosophy.
"Our company is committed to the role of being a 'social infrastructure' that provides clothing, a necessity of life, consistently, while also striving to enhance the cultural life of the nation. Additionally, through our unique mechanism of low-cost operations, we have established the 'Shimamura Safe Price' for high sensitivity, high quality, and low price."
To achieve this low price, the headquarters adopts a "central buying" method where products are procured in bulk. Moreover, since there are over 1,400 stores nationwide for the Fashion Center Shimamura alone, this enables cost reduction through large orders.
While the issue of environmental burden from mass production and consumption has been raised in the fashion industry recently, the company strongly asserts, "We fundamentally sell out all procured products down to the last piece, and we do not dispose of excess stock (except for defective items)."
The private brand "CLOSSI" was launched with the aim of embodying such management philosophies.
Imagining the joy of choosing today's fashion from a closet, the brand focuses thoroughly on material quality, comfort, and tactile feel.
According to the representative, it has a broad range of products that support "a richer and more enjoyable life," not only in outerwear and innerwear but also in bedding and interior items.
Cotton 100% “Saratto Cotton” Outstanding in Water Absorption & Quick Drying
Among the "CLOSSI" products, the focus this time is on the "FIBER DRY" series.
With the catchy phrase "Select, Discover, Comfort," it features high-function materials that meet the company’s independently set standards.
While the criteria are undisclosed as a trade secret, the dedication becomes clear when one holds the product.
In the "FIBER DRY" series, the men’s innerwear "Saratto Cotton" is 100% cotton, making it an appealing product for those who are not fond of synthetic materials and prefer natural-based materials.
Moreover, it achieves a low price of around 1,000 yen for a two-piece set.
"The cotton used is 100% organic cotton, sourced from environmentally friendly cotton grown on farmland that has not used pesticides or chemical fertilizers for over three years.
"There is also a focus on the thread that is spun from this cotton. Because it is a special spun yarn with a center fiber that is untwisted, it has the function to absorb and expel sweat and moisture better than regular cotton yarn.
"This function has been proven through rigorous testing, demonstrating via data that it possesses high moisture absorption and quick-drying capabilities, beyond simple skin sensation."
In addition to being a multifunctional innerwear, due to specially blended agents in the post-processing, it also suppresses the growth of substances causing unique odors in men, an especially welcome feature during the summer.
Further Developments of "FIBER DRY"
The issue of sweating during the summer is unavoidable. Therefore, individuals struggling with sweat concerns might consider not only "Saratto Cotton" but also products like "Saratto Cool," which offer fast drying capabilities along with cooling contact effects and dehumidifying functions.
Additionally, the "CLOSSHI PREMIUM" line enhances functionality by using special functional threads twice. It incorporates heat shielding features that prevent temperature rise inside the clothing, improving cooling functionality and providing a smoother texture for better skin feel.
Moreover, antibacterial deodorizing functions to suppress underarm odor are standard in both types of "Saratto Cool" and can be considered essential innerwear for tackling sweat issues.
The women's "Saratto Cool" also provides antibacterial deodorization as an etiquette measure, and the fabric itself is infused with "CICA ingredients," "Vitamin C derivatives," and "Niacinamide," known from cosmetics, designed to offer a soft texture and comfortable wear.
The expansion of the lineup is likely a testament to its popularity. Additionally, it might reflect the stance toward developing hit products originating from the company and enhancing its brand power.
"Our group's product composition is based on a variety of items in small quantities. Customers can enjoy a 'treasure hunt' experience by finding the items that suit them among a rich selection of products."
This is why people gather daily at stores nationwide seeking good products. This achievement is made possible due to the reliable "Shimamura Safe Price."
Those interested in the "FIBER DRY" series should visit the stores early and check out the products.
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