American Casual Classics

American Casual

From denim and sweats to workwear, we unravel the backgrounds and styling of clothes born from American life.

Denim

We look into how the number of indigo dips and quirks of the weave shape the fades that emerge with every wear.

Sweatshirt

From loopback and brushed fleece to ribbing, we focus on the materials and construction that shape a sweatshirt's feel and warmth.

Work Jacket

Born as workwear, the work jacket. We explore the details that support its durability and ease of wear.

Leather Jacket

Leather types, tanning, and a character that evolves with wear. We learn why these jackets grow richer the longer you wear them.

Boots

Boots were born from the need to protect feet. We examine the materials, construction, and the build that determines walking comfort.

MADE IN USA

Items that are exclusively made in the U.S. We explore why they’ve been cherished for so long—from their materials and craftsmanship to the stories behind their creation.