We define our three strands DNAs as the following principles we strive for.
PROFESSIONAL: A straight and straight vertical line
Based on our expertise, we face the past, present, and future with deep insight and thought, and deliver it with fervor.
FELLOW: An even, supporting underpins
A presence that thinks of others and builds relationships on an equal footing.
Neutrality combined with an even, trustworthy presence.
INNOVATIVE: A diagonal line with momentum
Innovative, progressive, pushing forward on new paths, and advocating new universality.
We have extracted the DNA and adapted their form and attitude to develop our new approach: "Find The New."
We follow trends in technology in fashion, explore the culture and history that resides within it from a unique perspective, and communicate the impact that fashion has on our lives.
Our goal is to transform this into the "new standard" for all users.