BEAUTY

Incredible Holding Power: The Journey of Kao's "Cape" Loved for 50 Years

Mandom's "aono" Found the Answer: Why Do Men Need Organic Skincare?

How Should We Respond to Elementary School Students Who Say They Want "DEPACO"? FANCL Proposes Age-Appropriate Skincare

The Power of Isoflavones: Insights from "Nameraka Honpo," Who Has Conducted Research for Over 20 Years

John Masters Organics' "C&G Shampoo" that Overturned the Conventional Wisdom of Organic Shampoo: Why It's Considered the Brand's Flagship

LUX 35th Anniversary Innovation: The Potential of the Japanese Market Discovered by a Global Brand

"Price" or "Quality" – Learning How to Choose Eyelash Serums from "Scalp D"

How Beauty YouTuber Fukurena Built a New Generation Cosmetic Brand that Captures the Hearts of Gen Z

Over 190 Years of Unchanging Commitment to Beauty with the British Cosmetic Brand "Rimmel London"

Gaining Support from People with Sensitive Skin: What Powers Does "yuskin sisora" Hold?

The Power of Innovative Beauty Serum "Pearl Essence Liquid-Crystal N" Born From Mikimoto Cosmetics' Pearl Research

The Latest Developments in “Scent Research” Promoted by THREE: Exploring the Effects of Olfaction on the Body & Mind