BEAUTY

Not Yet in Japan: Southern French Maison CHABAUD Captures Innocence and Elegance with Its Iconic ‘Scent of Milk

Optimizing Formulas in 1% Increments! KOSÉ's Challenge: "Highly Personalized Beauty" Using iPS Cells

‘EMS Is Painful’? Think Again. How EFFECTIM’s Interference Wave EMS Is Changing the Game

UV Protection Alone Isn’t Enough: A Beauty Expert Who Has Worked with Over 50,000 Clients Shares the Best UV Care for Mature Skin

Does 'Soap-Off Makeup' Dull Your Skin? Myth or Fact? A Pioneer in Organic Cosmetics Sets the Record Straight

Why Has GATSBY Been a Bestseller for Over 20 Years? A Developer Reveals the Secret Behind the Beloved "Medicated Deodorant Body Paper."

Is Silicone Harmful for Hair & Scalp? Kao, the Maker of the Non-Silicone "merit," Addresses the Misconceptions

Is Work Pressure Causing "Stress Odor"? The New Standard for Eliminating Middle-Aged Men's Odors at the Root: "AG Deo 24 Men"

"Age Shows on Your Neck"—REDNA's New Standards in "Neck-Specific" Anti-Aging Care

Professional Skincare for Under 3,000 Yen! A Thorough Analysis of MUJI's "Rich Serum Series"

The Savior for Sweat & Odor Worries! Diving into the "Deodorant Putty" that Soothes Worries About Body Odor & Stickiness All Day

Is Washing Your Face in the Morning or Double Cleansing Really Necessary? Researchers Warn that "Washing Habits" May Lead to Skin Trouble & Signs of Aging