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Hair Story: The Era Reflected in Hairstyles

Hair Story: The Era Reflected in Hairstyles

Hair serves as a mirror, reflecting our aesthetic values, cultural perspectives, and the times we live in. In this special feature from Fashion Tech News, we focus on hairstyles, which are said to influence around 80% of the impressions we form about people, and delve into their rich, intricate world. We will explore the evolution of hair from ancient civilizations to modern society, and the near future shaped by the latest technologies, examining it from multiple perspectives. In this feature, we will investigate the history of hair through four lenses: history, culture, science, and the future. We have conducted interviews with the Pola Cultural Research Institute, which has explored the history of hair over many years; Hoyu General Research Institute, known for its innovative product development; Milbon Central Research Institute, a leader in the hair care industry; and Perfect Company, which proposes next-generation hair care solutions. Join us as we uncover the story of how hair has evolved as a means of expressing beauty.
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The Future of "Kawaii"

The Future of "Kawaii"

"Adult kawaii," "cutesy kawaii," "creepy kawaii"—these are various forms of "kawaii" (meaning "cute") abound in our daily lives. In the early 2000s, Lolita and girly fashion took the world by storm, and in the past decade or so, "kawaii" has become the center of trends in character and idol genres. Recently, the concept of "kawaii" has even become a subject of research in robotics, and has diversified over time. Where is "kawaii" headed next? In this special feature, we will explore the "future of kawaii" from various perspectives including psychology, the idol industry, trends, and technology.
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Fashion Tech & Education

Fashion Tech & Education

In this Fashion Tech News feature project, we will consider “Fashion Tech and Education. X-Tech,” the trend of creating new value, systems, and businesses by combining technologies such as AI, IoT, and Big Data with existing businesses in existing industries, has been gaining attention in the fashion industry as well. In response to this trend, fashion-related vocational schools and universities are increasingly integrating technology into fashion education by offering new courses and classes related to fashion tech and virtual fashion. What are the objectives of these educational institutions? And what kind of people are they trying to send out into the industry? What are the challenges and the possibilities? We will consider these questions together with the voices of those involved in the front lines of education.
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Fashion Law

Fashion Law

In this Fashion Tech News feature project, we will think about “Fashion Law." Fashion law is a field of law that deals with various legal issues related to fashion, and is attracting a great deal of attention amid the development of globalization and information technology. In Japan, the Ministry of Economy, Trade and Industry (METI) launched the “Study Group on Fashion Futures – Fashion Law WG” and published the “Fashion Law Guidebook 2023: New & Basic Knowledge to Open Up the Future of Fashion Business” in 2023 as a result. The guidebook compiles practical information that should be known from the perspective of fashion law, and has attracted a great deal of attention, especially from industry insiders. In this special issue, we discuss the so-called “Imitation” issue, which was a major topic in the Fashion Law Guidebook, as well as issues of concern in the field, such as how fashion brands and designers should relate to fashion law, together with the vice chair of the study group, Miyuki Ebisawa, an attorney at Mimura Komatsu Law Firm. The panelists discuss these issues together with Miyuki Ebisawa, an attorney at Mimura Komatsu, who served as vice chair of the Study Group.
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Sericiculture & Silk Production

Sericiculture & Silk Production

In this special feature of Fashion Tech News, we focus on sericulture and silk production to ponder the changes affecting the silk industry. Once upon a time, from the opening of Japan's ports in the early Showa era before World War II, sericulture, which produces the cocoons that serve as the raw material for Japan's raw silk, was a major industry supporting the country's modernization. There was a time when Japan's raw silk boasted the world's top production and export volumes. However, approximately 150 years have passed since the symbolic Tomioka Silk Mill, a symbol of modernization, began operations in 1872 (Meiji 5). The number of sericulture households, which peaked at 2.21 million, has now dwindled to a mere 163. Likewise, raw silk production, which was once over 750,000 bales (1 bale = 60kg), has plummeted to 168 bales. With the advent of synthetic fibres, such as nylon, price competition with cheap foreign raw silk, and the slump in demand for traditional Japanese attire domestically, the share of domestically produced raw silk is less than 1%. Therefore, in this special feature, we will look back at the historical changes related to sericulture and silk production based on data, and consider the issues and potential of sericulture and raw silk in the future, along with voices from the field.
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Fashion Design & Technology

Fashion Design & Technology

In this special feature on Fashion Tech News, we will consider the evolution of fashion design and the surrounding technology landscape. With the environmental impacts and business challenges that the fashion industry is grappling with, current initiatives involving technology for sustainable solutions and novel fashion designs are being explored. Not only established fashion corporations but also tech companies, startups, and other organizations are gaining more attention each year for their expansive contributions across various sectors. These include AI and tech-assisted apparel production, development of eco-friendly materials using biotechnology, entry into the worlds of the metaverse and digital fashion, and more. In this feature, we will reflect on the 2010s, when these initiatives began to seriously take off, and together with Daijiro Mizuno, a professor at the Center for the Possible Futures of Kyoto Institute of Technology and author of "Sustainable Fashion" published in September this year, we will discuss what the future of fashion design and technology should look like.
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Cities and Media: Past, Present, and Future

Cities and Media: Past, Present, and Future

In this special feature of Fashion Tech News, we will contemplate the relationship between urban environments and media. Robert E. Park described the patterns of diverse cultures intersecting in cities as a 'mosaic', not simply a collection of people, facilities, or precision work, but a 'state of mind'/ 'assembly of organized attitudes and emotions'. Currently, our surrounding media environment is undergoing digital transformation, resulting in significant changes in urban culture. Various companies are also driving the development of virtual communication platforms, namely metaverses, giving rise to a new ecosystem that departs from traditional urban culture. The effects of these changes may influence the consumption of media content, the deployment of advertisements, and the methods and venues of buying and selling products. In this special feature, we will broadly capture the changes taking place in urban and media environments and consider the past, present, and future of consumer culture and the ecosystem that surrounds it, along with Yutaka Iida, a media researcher and associate professor at the Department of Industrial Sociology, Ritsumeikan University.
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Body/Clothing & Functionality

Body/Clothing & Functionality

In this special feature on Fashion Tech News, we're exploring the relationship between body adornments and the body itself. Marshall McLuhan, famous for his media theory, viewed various items in our physical environment as tools for extending the body. Clothing, too, can be seen as an extension of the skin—a plug-in to enhance the skin's functionality. Furthermore, everything we wear isn't just about clothing; it all serves to help unlock our body's potential. In a world where advanced technology ties into smart textiles, prosthetic limbs, sportswear, and more, all of which are rapidly evolving, shouldn't this be another topic for us to consider through a fashion lens? In this feature, we will reflect on the roles of clothing among wearable objects, and their interaction with the body. We explore these topics in collaboration with Keen Endo from Xiborg Corporation, a researcher in the field of robotics and prosthetics.
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Words & Images: Data Surrounding Fashion

Words & Images: Data Surrounding Fashion

This special feature in the Fashion Tech News focuses on the intersection of language, data, and fashion. Text in fashion magazines has been articulated as "written clothing" by Roland Barthes, author of "The Fashion System," highlighting that words, along with visual images, play a vital role in fashion. However, with the rise of image-centric social media platforms like Instagram, it seems there has been a shift in the way that words and images circulate in the world of fashion compared to the era when magazines dominated the scene. Further, the emergence of data science in the industry now enables a deeper understanding of individual preferences, trend analysis, and demand forecasting. In this, language also becomes a significant component of the data used to dissect fashion trends. Isn't it time we reconsidered the distinct attributes of words and data revolving around fashion? In this feature, we join hands with Hirofumi Ashida, a fashion researcher who published "Words and Clothing" in February of this year. We will delve into the nature of words and data, their implications on how fashion is interpreted and the potential impacts they could have in the future.
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Cycles of Life: The Past & Future of Apparel

Cycles of Life: The Past & Future of Apparel

Fashion Tech News's inaugural feature focuses not just on the state-of-the-art tech often associated with the term "technology," but also revisits the historical endeavors of how humans and non-human entities have co-created attire, under the overarching theme of fashion and life. The history of fashion is the history of technological evolution. Spinning thread, weaving fabric, transforming them into garments with needles and threads, and mending them when they're worn out could all be deemed as forms of tecnology. In today's apparel industry driven by mass production, technology is intimately linked with issues such as overproduction and mass disposal. Cutting-edge tech might be in a phase of learning from traditional life cycles and exploring ways to become more sustainable forms of tecnology. While revisiting the history of apparel in this special report, we'll bridge the past and the future of fashion technology and contemplate what's to come alongside the creations of innovator Ryowa Yamage from writtenafterwards.
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Feature Interview: Current State of Clothing/Body Environment - Creating, Wearing, & Delivering.

Feature Interview: Current State of Clothing/Body Environment
Creating, Wearing, & Delivering.

Our clothing/body environment is rapidly changing due to the evolution of technology and changes in the global environment. What does creating, wearing, and delivering fashion look like in the present day? To commemorate the renewal of Fashion Tech News, we would like to contemplate the transformations in the technical/social circumstances surrounding clothing and the body. Furthermore, we're excited to discuss the envisioned future drawn from these circumstances with insights from interviews with five individuals.
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Handling of Personal Information Related to fashion tech news

ZOZO NEXT, Inc. (hereinafter referred to as the "Company") establishes this Privacy Policy (hereinafter referred to as the "Policy") regarding the protection of personal information obtained from all users (hereinafter referred to as "Customers") in connection with the provision or operation of fashion tech news (hereinafter referred to as the "Service").

The Company shall acquire and manage personal information appropriately in accordance with this Policy. All personal information obtained by the Company through the Service shall be obtained based on the Customer's own intent.

Article 1: Categories of Personal Information Collected

1. Information related to logging into and using the Service

  • Email address and password for registering for and using the Service
  • Name, telephone number, postal code, and delivery address registered as account information
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  • Browsing history, purchase history, and other usage history of the Service
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  • Information related to inquiries, requests, or other communications from Customers to the Company
  • Identification documents required for identity verification pursuant to legal requirements (including driver's licenses, health insurance cards, copies of certificates of residence, etc.) and information contained in such documents
  • Other information that Customers voluntarily enter themselves when using the Service

2. Information related to devices used by Customers and information obtained through cookies, etc.

Please note that, with respect to Customers who have registered to use the Service, information obtained prior to registration may also be acquired and linked to the Customer's account.

  • Information for identifying communication devices
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  • URLs accessed and timestamp information related to the date and time of access
  • Information related to the use of the Service
  • Advertising identifier information assigned to each Customer's device

3. Information related to events provided by the Company

  • Information entered by Customers at the time of application for or participation in events provided by the Company (including, but not limited to, name, email address, gender, and age)

Article 2: Purposes of Use of Personal Information

The Company uses the personal information described in Article 1 for the following purposes, based on the Customer's consent, performance of a contract, or the Company's legitimate interests.

1. Login to and Provision of the Service

  • To enable Customers to log in to the Service
  • To manage Customers who use the Service
  • To provide and operate services suitable for Customers (including, but not limited to, the sale and purchase of paid content or products, shipment of products, billing of service fees, handling of inquiries, notifications necessary for the operation of the Service, and automatic input of registration information)
  • To establish and perform transactions between Customers and the Company Group, and for other uses of the Service by Customers
  • To measure access to the Service and ensure its smooth operation
  • To contact Customers who have withdrawn from the Service and to respond to various inquiries
  • To prevent and respond to fraudulent or other improper activities
  • To contact Customers regarding services or projects implemented by the Company Group

Please note that, in order for Customers to use the Service, it is necessary for Customers to provide their personal information for use by the Company for the purposes stated above. If Customers do not consent to the use of their personal information for these purposes, the Company may be unable to provide the Service.

2. Use for Advertising and Marketing Purposes

  • To conduct advertising, promotion, and other marketing activities related to the Service
  • To distribute email newsletters
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  • To analyze Customers' usage of the Service on the Service or on third-party media and, based on such analysis, to distribute notices, advertisements, and implement other marketing measures by the Company or third parties in accordance with Customers' interests and preferences
  • To link and collate personal information and related information obtained by the Company from third parties with personal information held by the Company about Customers, and to distribute advertisements or notices from the Company or third parties to Customers on the Service
  • To otherwise conduct solicitation, advertising, or other marketing measures related to the Service on the Service or on third-party media

3. Use for Product Development and Research

  • To investigate and analyze marketing data
  • To improve the quality of the Service
  • To develop new services or products of the Company Group
  • To conduct research activities carried out by the Company in cooperation with universities or research institutions (including, but not limited to, publication in academic papers and research presentations)

4. Use for Events Provided by the Company

  • To provide and operate events
  • To improve events provided by the Company (including research, analysis, and preparation of statistical materials, etc.)
  • To respond to various inquiries from Customers
  • To prevent and respond to fraudulent or other improper activities
  • To research or develop new services or products of the Company Group

Article 3: Provision of Personal Information to Third Parties

The Company will not provide personal information obtained to any third party without the Customer's consent, except where required by applicable laws and regulations.

However, based on the Customer's consent to this Policy, the Company may provide personal information, to the extent necessary, to the third parties listed below.

Customers Located in Japan

  • Where personal information is provided to service providers that offer services related to analysis, advertising distribution, or similar activities, for the purpose of utilizing such information for marketing measures and analysis of usage status
  • Where personal information is provided to universities or other institutions or organizations engaged in academic research, or to individuals affiliated with such institutions or organizations, for academic research purposes
  • Where personal information is provided to service providers that offer services for the prevention of fraudulent or unauthorized use in connection with the Service
  • Where personal information is provided to service providers that offer analysis services or call center services, for the purpose of analyzing inquiry information received from Customers and utilizing the results of such analysis to improve the quality of responses to Customer inquiries
  • Where personal information is provided to service providers that offer services necessary for the provision of the Service or for improving the quality of the Service
  • Where it is necessary for the consideration or development of new services
  • Where the cases set forth in Article 6 apply

Customers Located in an EEA Member State or the United Kingdom

  • Where personal information is provided to service providers that offer services related to analysis, advertising distribution, or similar activities, for the purpose of utilizing such information for marketing measures and analysis of usage status
  • Where personal information is provided to universities or other institutions or organizations engaged in academic research, or to individuals affiliated with such institutions or organizations, for academic research purposes
  • Where personal information is provided to service providers that offer services for the prevention of fraudulent or unauthorized use in connection with the Service
  • Where personal information is provided to service providers that offer analysis services or call center services, for the purpose of analyzing inquiry information received from Customers and utilizing the results of such analysis to improve the quality of responses to Customer inquiries
  • Where personal information is provided to service providers that offer services necessary for the provision of the Service or for improving the quality of the Service
  • Where the cases set forth in Article 6 apply

Article 4: Outsourcing of the Handling of Personal Information

The Company may outsource all or part of the handling of personal information it has obtained, after exercising necessary and appropriate supervision over the outsourcing contractors.

In addition, when the Company outsources the handling of personal information to contractors located in foreign countries, the Company will implement appropriate security control measures after understanding the personal information protection systems of the relevant countries.

Article 5: Joint Use of Personal Information

The Company will jointly use personal information with its group companies as follows:

1. Items of personal information to be jointly used

The "Categories of Personal Information Collected" described in Article 1

2. Scope of parties jointly using the personal information

The Company's group companies

Please refer here for details of the Company's group companies. However, with respect to overseas group companies, this Policy shall apply only to the extent that it does not conflict with applicable local laws and regulations.

3. Purposes of use by the joint users

The purposes of use described in Article 2

4. Party responsible for the management of the jointly used personal information

ZOZO, Inc.

Article 6: Provision of Personal Information to Third Parties Located in Foreign Countries

The Company may, to the extent necessary for providing the Service, provide Customers' personal information to payment processing service providers located outside Japan (or, for Customers residing within the EU, outside the EU) as specified below. The recipient countries may include countries where the level of protection of personal information is lower than that required under the laws and regulations applicable in the Customer's country of residence.

When providing Customers' personal information to such countries, the Company will implement necessary measures for the protection of personal information, such as entering into Standard Contractual Clauses. If Customers wish to obtain copies of such Standard Contractual Clauses or further detailed information, please contact the inquiry desk specified in Article 16.

1. Name of the foreign country where the recipient third party is located

United States of America

2. Information regarding personal information protection systems, etc.

Personal information protection system of the recipient country

United States of America: https://www.ppc.go.jp/files/pdf/USA_report.pdf

The recipient implements measures that are consistent with the eight principles set forth in the OECD Privacy Guidelines.

Article 7: Retention Period of Personal Information

The Company will retain Customers' personal information for the period necessary to achieve the purposes of use stipulated in this Policy.

In determining the retention period of personal information, the Company takes into account the following criteria: (i) whether a continuous relationship with the Customer is maintained; (ii) whether the Company is subject to obligations to retain personal information under applicable laws and regulations; and (iii) whether it is necessary to perform contracts with the Customer.

Article 8: Consequences of Failure to Provide Personal Information

Customers are not obligated to provide personal information to the Company. However, if personal information is not provided, Customers may, depending on the information concerned, be unable to use all or part of the Company's services.

Article 9: Rights Regarding Personal Information

Customers may, in accordance with applicable laws and regulations, have the following rights with respect to their personal information:

  1. The right to request access to their personal information (including records of provision to third parties) and to receive a copy thereof
  2. The right to request the correction of their personal information
  3. The right to request the deletion of their personal information (the "right to be forgotten")
  4. The right to request the restriction of the handling (suspension of processing) of their personal information
  5. The right to request to receive their personal information in a structured, commonly used, and machine-readable format (the "right to data portability")

These rights may be subject to limitations in cases where the exercise of such rights may infringe upon the rights or interests of the Company or third parties, or where deletion is requested for information that the Company is required to retain in accordance with applicable laws and regulations, or in other circumstances that fall under the exceptions provided for by applicable laws and regulations.

To exercise these rights, please contact the inquiry desk specified in Article 16.

Article 10: Right to Object or Lodge Complaints

Customers may, in accordance with applicable laws and regulations, have the right to object to or lodge a complaint regarding the processing of their personal information where such processing is based on the legitimate interests of the Company. The processing of personal information referred to herein includes profiling, which means the analysis or prediction of a Customer's behavior or preferences based on their information.

In addition, where personal information is processed for direct marketing purposes, Customers may, in accordance with applicable laws and regulations, have an absolute right to request the cessation of such direct marketing or the cessation of profiling carried out for such purposes.

To exercise these rights, please contact the inquiry desk specified in Article 16.

Article 11: Right to Withdraw Consent

Where the Company processes a Customer's personal information based on the Customer's consent, the Customer may, within the scope of applicable laws and regulations, have the right to withdraw such consent.

Please note that the withdrawal of consent shall not affect the lawfulness of any processing of personal information carried out based on consent prior to such withdrawal.

To exercise this right, please contact the inquiry desk specified in Article 16.

Article 12: Right to Lodge Complaints with Supervisory Authorities

Customers may, in accordance with applicable laws and regulations, have the right to lodge a complaint with a supervisory authority. The supervisory authority with which a complaint may be lodged may include the supervisory authority of an EU Member State or the United Kingdom where the Customer has their habitual residence or place of work, or where the alleged infringement of the GDPR occurred.

Article 13: Amendments to the Privacy Policy

In order to ensure the appropriate use of personal information and to thoroughly protect such information, the Company may revise all or part of this Policy. If there are any material changes, the Company will provide notice after informing Customers of the effective date.

Article 14: Use of Cookies

In the Company's services, cookies are used for the purpose of analyzing Customers' browsing information and providing services, information, advertisements, and other content that are tailored to each Customer.

For more details, please refer to the Cookie Policy and External Transmission of User Information.

Article 15: Privacy of Minors, etc.

If a Customer who is a minor, an adult ward, a person under curatorship, or a person under assistance uses the Service and provides personal information, etc., the Customer is requested to do so only after obtaining the prior consent of their legal representative, such as a parent or guardian.

Article 16: Inquiries and Complaints Regarding the Handling of Personal Information

For inquiries, consultations, complaints, or other matters regarding the Company's handling of personal information, please contact the inquiry desk below.

Personal Information Consultation Desk

ZOZO NEXT, Inc.
1-15-16 Midori-cho, Inage-ku, Chiba-shi, Chiba, Japan
Email: privacy-zozonext@zozo.com

The Company may record and store communications for service quality improvement and accurate information collection.

EU Representative

DP-Dock GmbH
Ballindamm 39, 20095 Hamburg, Germany
Email: zozonext@gdpr-rep.com

UK Representative

DP Data Protection Services UK Ltd.
16 Great Queen Street, Covent Garden, London, WC2B 5AH, United Kingdom
Email: zozonext@gdpr-rep.com

Established: August 7, 2024
Revised: January 29, 2026