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Born in Wakayama Prefecture in 1992. After graduating from Doshisha University in 2014, he began his career at a major textile trading company. In 2018, he joined his family's business, Kanemasa Meriyasu Co., Ltd., deeply inspired by its spirit of manufacturing. He spearheaded new business development, focusing on luxury fashion houses both in Japan and abroad, and saw a powerful positive response to the company's textile collections.
In 2020, he launched his first DtoC (direct-to-consumer) initiative via crowdfunding, successfully raising over 9 million yen. This led to the launch of the factory brand KANEMASA PHIL. the following year.
2025: Recipient of the TOKYO FASHION AWARD 2025.
The story of Kanemasa Meriyasu begins in 1964, when Hyakkendani’s grandfather first installed knitting machines. The company was a relative latecomer to Wakayama, Japan's top region for circular knit production. But the founder, with his background in science, wasn't satisfied with simply knitting fabric. He poured his passion into modifying the machines themselves, creating textiles that no other company could replicate. This drive to 'create what only Kanemasa can' evolved into the philosophy of 'unique manufacturing'—a principle that remains at the company's core and serves as the launchpad for its relentless technological innovation.