2024.12.12
Delving into the Allure of the New Balance "998," Which Was Born Just Before the High-Tech Sneaker Boom and Has Garnered Support from Core Fans
Released in 1993, the New Balance "998" is the fifth model in the 990 series. Its point of interest lies in its adoption of a midsole suitable for running while maintaining a classic appearance.
Recently, the charm of the "998," which is now attracting attention through collaborations with domestic brands, was discussed with Shigeyuki Kunii, the creative director of mita sneakers and a well-known figure in the sneaker community.
Recently, the charm of the "998," which is now attracting attention through collaborations with domestic brands, was discussed with Shigeyuki Kunii, the creative director of mita sneakers and a well-known figure in the sneaker community.
Feature of “ABZORB” Unique to “New Balance”
The "998," which emerged with the impressive catchphrase of "990 points out of 1000," is the fifth model in the 990 series. While the model number suggests it is a culmination of the 990 series, New Balance cannot be defined by numbers alone. Regarding the "998," Kunii explained:
The "998" was introduced as the fifth model in the "99X" series by New Balance, and its standout feature is its first-time incorporation of the well-known cushioning material "ABZORB."
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