Why Is Ehime a Major Hub for Mizuhiki? The "Three Inevitabilities" That Nurtured a Production Powerhouse

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#Illustrated Dictionary of Japanese Craft

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When you work in the travel industry, you can't help but notice the unbreakable bond between a place and its culture. Why did a particular craft blossom in a specific region? The answer isn't just a matter of history or geography; it's a story woven from the wisdom and choices of the people who lived there.

This time, I'm diving into why Ehime Prefecture—the land formerly known as Iyo and a major producer of Japan's mizuhiki—became such a powerhouse. I suspect that, much like "terroir" in the world of wine, there's a complex blend of factors behind why a single craft thrives in a particular place.

Ehime Today: A Premier Hub for Mizuhiki Production

Iyo Mizuhiki is a traditional craft primarily from Ehime Prefecture, with its heart in the area around Shikokuchuo City. The art form's essence is transforming "koyori"—strings made by twisting washi paper—into a sophisticated art of knots and decoration. A significant portion of mizuhiki products in Japan originate here, making the region's name famous nationwide. In recognition of its historical and technical significance, it was designated a national traditional craft in 1997.

This dominant market share is no accident. A key reason is the region's deeply rooted, comprehensive production system, covering everything from raw material creation to finished products. But why did such an industrial hub develop here in the land of Iyo? The answer lies in uncovering the area's geographical and historical advantages. Although one artisan mentioned that differences in skill and design among individual companies are more pronounced than regional variations, there are undeniable "reasons" why this industry put down roots here.