Enriching Hearts with Imabari Towels: The Challenge & Future of Kusubashi Mon-Ori as the 100th Anniversary Approaches
2025.02.20
Enriching Hearts with Imabari Towels: The Challenge & Future of Kusubashi Mon-Ori as the 100th Anniversary Approaches
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Amidst the ocean breezes brushing through Imabari City in Ehime Prefecture lies a region renowned for its towel production, famously known as "Imabari Towels." Here is Kusubashi Mon-Ori Co., Ltd., a company racing towards its 100th anniversary.
PROFILE
Isao Kusubashi
Isao Kusubashi

Kusubashi Mon-Ori Co., Ltd. President

The Strength Lies in Continuing to Challenge: Kusubashi Mon-Ori's Legacy

Could you tell us about your company's history?
Kusubashi Mon-Ori Co., Ltd. was founded by my grandfather's younger brother, Toshio Kusubashi. The Kusubashi family originally dealt in farming and agricultural tool sales.

However, after graduating from the Prefectural Industrial Workshop's Weaving Department, Toshio displayed his extraordinary talents by assuming positions such as technical guidance and educational roles at a textile factory by the age of 17. Driving the vision that "the future belongs to towels," he established the Kusubashi Saburoji Factory at the age of 21 dedicated to towel manufacturing.

His elder brother, my grandfather, Hideo Kusubashi, later joined to support business operations, forming a tandem that propelled the company's growth, with Toshio focusing on production and Hideo on sales.

Unfortunately, the company faced significant upheaval during World War II. While both brothers got summoned, Hideo, suffering from illness, couldn't go to the battlefield, and sadly, Toshio never returned.

Hideo then took over, and in 1951, the factory was renovated and renamed Kusubashi Mon-Ori Co., Ltd.
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