Mafu Okai started as a wholesaler of handwoven Nara Sarashi, later establishing its own brand. They pursue the unchanging beauty of handwoven Nara Sarashi, aiming to create products that fit modern lifestyles. We visited their atelier nestled in the serene mountains of Nara City, Nara Prefecture, to speak with the company representative, Daisuke Okai.
PROFILE
Daisuke Okai
Born in 1980, Daisuke Okai hails from Nara City, Nara Prefecture. After graduating from university, he succeeded his father and became the sixth-generation CEO of Mafu Okai in 2023. In 2024, he was certified as a Nara Prefecture Traditional Craftsman. He established the in-house brand Mafu a Mano, developed new products, and shared the diverse charms of Nara Sarashi.
A Weaving Family Line Continues from Pre-Edo
Please tell us about your business and its beginnings.
During the Edo period, weaving was the sole industry in Nara, with approximately 90% of residents in Naramachi involved in it. The Okai family has engaged in weaving for generations, launching the house name "Mafu Okai Shop" in 1863. They primarily wove items related to the tea ceremony, such as kamishimo, cloths, and sukiya bags for samurai. They wholesaled to traders, but as the demand for tea utensils waned, they feared decline. Thus, they aimed to create products suitable for modern lifestyles by using hand-spun, handwoven Nara Sarashi, opening a store 20 years ago.
What prompted and led you to take over the family business?
Anticipating future benefits, I studied business at a university in Kyoto. While I intended to someday inherit the family business, I initially thought it might be better to explore other fields. However, just as I graduated, we decided to open a store, prompting me to immediately engage in the family business. I started as the store manager, learning alongside the staff about customer service and sales, in addition to weaving.
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