Tradition Is a Series of Innovations: The Transformative Story of Iyo Mizuhiki Overcoming Crisis
Members-only2025.10.21
Tradition Is a Series of Innovations: The Transformative Story of Iyo Mizuhiki Overcoming Crisis
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How does an entire industry face monumental shifts and reinvent itself? Its trajectory holds valuable lessons for all of us today.
Iyo Mizuhiki, a craft centered in Ehime Prefecture, has faced the threat of extinction multiple times throughout its long history. Yet, with each crisis, its artisans have created new value, tying their skills and culture securely to the future. Following this journey is more than just a history lesson on a single craft. It provides a fascinating lens through which we can explore the very nature of adaptation and innovation in our own rapidly changing world.
In this article, we'll take a deep dive into the journey of Iyo Mizuhiki, focusing on the pivotal moments that defined its history.

Did It Begin with the Missions to Sui China? The Foundation Laid by the Samurai Essential, "Motoyui"

The origin of mizuhiki in Japan's gift-giving culture is said to date back to the Asuka period (592–710). When Ono no Imoko, a Japanese envoy to Sui China, returned home, the gifts he brought back from the Sui court were tied with red and white hemp cords. This is believed to be the beginning of the custom of using red and white cords for celebratory occasions. This story suggests that the act of tying has held significant meaning in diplomatic ceremonies since ancient times.

Later, during the Edo period (1603–1868), the direct catalyst for mizuhiki production in the Iyo region arrived. The Matsuyama domain in Iyo Province began to promote the manufacturing of *motoyui*—paper cords used by samurai to tie their topknots (*mage*)—as part of its policy to encourage local industry.

This work became an established side-hustle for the domain's lower-ranking samurai, building a foundation for paper-processing techniques in the Iyo area. At this stage, *motoyui* was not a ceremonial decoration but a practical necessity for a samurai to maintain his status. In the stable feudal society of the time, *motoyui* production took root as a local industry, laying the groundwork for all future development.


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